2 August 2022
XY was born out of a desire to ensure advisers received value when allocating their time to educational content. If we assume continuous professionalā¦
Clayton Daniel Chief Executive OfficerEnsombl
25 July 2022
If you think about what advisers need to consider on an ongoing basis, itās quite the list. Firstly there are the clients themselves. These people payā¦
17 July 2022
We caught up with a client recently to discuss the upcoming work, and they provided some feedback on the recent article we published titled How Corporateā¦
4 July 2022
As an adviser-first company, our purpose is to ādrive the positive evolution of financial adviceā. To achieve this, we launched a standalone platform forā¦
Danni Visser Chief Commercial OfficerEnsombl
27 June 2022
Don Draper and his Mad Men peers were fans of the Market Research Survey. While the tv show was based in the 1960s -1970s, market research surveys were stillā¦
21 June 2022
If I had to wrap XY up into a single word ā it would be āstrangeā. Itās a strange company, with a strange name, a strange beginning, and a strangeā¦
6 June 2022
At XY we are an adviser-first company. Our goal is to continuously improve the value we provide to the advice community. Last Friday we held our first ever Allā¦
23 May 2022
One of the core values we have at XY is reducing the 10,000 hours to mastery rule. This has allowed us to play a role in the rising tide of financial planningā¦
16 May 2022
The simple truth of adviser marketing is this ā if you donāt use financial planners in your content, there is a low chance it will resonate. Marketingā¦
9 May 2022
Emily and her team spend their days speaking with financial advisers. On the corporate side of XY, weāre focused on meeting with institutional clients. Andā¦
2 May 2022
Financial services are the worldās largest industry. Estimates put the sector at around a quarter of worldās wealth. As such, the level of investmentā¦
27 March 2022
XY Adviser is growing fast. Really fast. Launching a stand alone platform to compete with Facebook and Linkedin was always going to be a huge risk. But withā¦
20 March 2022
Financial product providers are spending more on digitally scalable content than ever before. The question is ā why? Executives and board members areā¦
13 March 2022
Today we follow Emily Blanch, one of XYās co-founders and Head of Community to learn how she supports a rapidly growing professional network of financialā¦
6 March 2022
Targeting ā itās a concept fraught with negative connotations. No one wants to be seen as āthe productā, and for good reason ā no one wants to beā¦
27 February 2022
At XY Adviser we work from a first principles point of view. This means we donāt typically fit into spreadsheets, as we are not typical media. At each stageā¦
20 February 2022
Itās one of the unifying hallmarks of all professions all over the world ā Continuing Professional Development. On the surface, the concept is quiteā¦
13 February 2022
Whether you work for a multinational / multi billion dollar company, or a startup. Whether youāre new to market, or an existing incumbent. And whetherā¦
7 February 2022
XY Adviser facilitates an environment for product providers to share their value in a meaningful way. Since inception in 2014 weāve delivered many contentā¦
30 January 2022
Think back to July 2013. FOFA had just come into play, and there was a soft landing planned for commissions to make themselves obsolete over the followingā¦
